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Sales is Dead - But why do you care what I think?
Why Do YOU Care What I Think?
Lets start off by saying who I am... I'm the dreaded millennial. *GASP* I'm opinionated, I'm constantly on my phone, social media, texting, I have mommy and daddy to cry to when things don't go my way. Blah Blah Blah... I'm the generation that every older generation hates, but yet I am the generation you are all trying to figure out.
‘SNL’ Mocks Self-Absorbed Millennials
“SNL” started the sharp sketch focusing on the millennial gernation’s feelings of entitlement. A young girl, frantically texting on her iPhone, approaches her boss and, without looking up, asks for a promotion. The boss, who had spent his whole life working his way to the top of the company, asks how long the girl had been there, to which she replies, “Three days.” She goes on to say she would like to be directer of communications or “pictures” because she is good at photoshop. The boss just looks at her like she’s an entitled and uneducated brat.
Even when I watched this video I had to chuckle because it's true. Mom and dad told us we could be whatever we want to be. We just go to college, get a good education, and then get that DREAM job. It's that simple!
So to answer the original question: No, You don't have to care about what I think...
BUT, Here are some Important Facts to consider:
Millennial's make up about one-third of the workforce today
Millennial's use social media to tap into their extensive network of contacts
Millennial's use the internet to learn about companies (Yelp, Glassdoor. Google. Etc.)
I am sure some of you might be thinking "Here goes another millennial rant about their opinion" But I've realized that it's not only me, but everyone that believes
SALES is DEAD:
For 7 years I Recruited and Trained "Sales Representatives" I spoke to hundreds of thousands of people and received even more recruiting email responses. All the responses seemed to be the same:
"I am not looking for a sales position"
"I don't like selling"
"I am not a salesman"
Suddenly, it clicked!
I'm not a recruiter, I am selling a career, an opportunity!
It was almost ironic. I figured out a way I could "sell" this sales career to almost anyone that would talk to me... Here's the catch! I couldn't use the word "sales" or "sell". I had to let them do all the talking or what I like to say:
Let them talk or "Buy" themselves in to what I have to offer without me trying to "Sell" them.
It is as simple as it sounds! In less than 15 seconds of talking with someone I can determine whether or not this conversation should continue or if it should end.
My Thought Process: Based on what this person is saying; do I have a solution for them?
I could pull certain "Key Words" and "Phrases" that people said and figure out what they really wanted. I listened to every word that everyone said. I still have over 6 notebook pads filled with information I wrote down (front to back, and hand-written) from conversations I've had over 5/6 years ago. I have a spreadsheet with over 100,000 people that I called, whether I spoke to them or not.
This helped me learn about people... and even better it helped me REMEMBER them.
The best part is that the majority of these people I spoke with were NOT millennials!
So when I say sales is dead; it's because we, the millennials have figured that part out. STOP trying to sell a product, sell an opportunity, sell a service! We already have the resources to figure out what we need and want.
INSTEAD, Coach people on how to buy!
Adapt to Change! If you're going to "Sell" then sell a new perception to people! Make people question themselves. Challenge people with provocative new insights!
Instead of being a "Sales Manager" be a "Solutions Leader"
In order to do that you must first change your own perception!
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