Unique. Creative. Different.
Effective Marketing Results, answer the questions—
see how you relate to the answers
your company’s brand should be
clear & consistent
. That doesn't mean jumping right away to logos and slogans,
branding is so much more
Your brand tells the story that differentiates you from your competitors and how your customers view you.
Don't assume what your brand is because it is actually about
how people see you, not how you see yourself
Read this quick learning guideline to see how your brand might be perceived:
Brand awareness: What do customers know about your industry?
What does my target demographic think and feel about my industry?
When my industry is mentioned, do they think about my company?
As an example, What do you think of the [Marketing] industry? What companies do you associate with [Marketing]?
What qualities or words do you associate with the [Marketing] industry? Is it bad? Good?
What comes to mind when you think of [Marketing]?
Write a brutally honest list of qualities that associates with the [Marketing] industry.
Brand association: Do people know who you are?
are you with [company name]?
what you think [company name] does.
adjectives or qualities
do you associate with [company name]?
do you most associate with [company name]?
Brand perception: Is your brand clearly communicated?
Brand consistency: Does EVERYTHING match?
Every detail matters. Your theme should be the same throughout your website, social media, outside displays and advertising
Brand consistency will improve the strength of your business online and offline.
Do you know your
business strengths and weaknesses
What do people
like and dislike
about the way you present your product or service?
Comparing your company to a competitor helps to understand the potential market threats and opportunities to your business.
Are you Trending?:
How has your customer experience changed in the last month, year, 5, 10 years?
improving or not
against the competition?
What an effective copy consists of:
Do people understand what you're saying and what you’re offering?
Is your language clear and free of jargon?
How are you catching your target markets attention with your
Have you presented
to the customers?
Are your ads
helpful or spammy
What colors, phrases, themes or designs will catch users’ eyes?
To optimize your email marketing:
Think about the last time you received a marketing e-mail? What was your response? Did you Respond? Ignore? Delete? Unsubscribe?
Do you like any of the e-mails that you are subscribed to? Which e-mail(s) and why?
Do you offer value? Are customers willing to pay money or enter their contact information in exchange for your product or service?
Optimize your website:
Improve with content marketing:
Do users find your blog/whitepapers/infographics/webinars helpful and relevant?
What kind of content catches your eye?
Run A/B tests:
How can you come up with an A/B test idea that will actually give real results?
Improve your customer's relationship: Retention:
Do you know how many customers you can handle at 1 time before you must hire help or have to invest in other tools or facilities?
How likely would someone recommend your company to a friend?
What, if anything, would make them stop doing business with you?
How do you deal with a negative online review?